> For the complete documentation index, see [llms.txt](https://regrob-whitepaper.gitbook.io/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://regrob-whitepaper.gitbook.io/docs/introduction-the-solution-real-estate-brokerage-business-needs.md).

# Introduction-The solution real estate brokerage business needs

Regrob’s business model is based on its conviction that real estate is a customer-oriented, local, service business and that non-custom brand building has minimal importance or influence on such a firm. Regrob has never invested in national, non-performance advertising. Instead, Regrob provides its branches with cutting-edge lead generation technology, top builder tie-ups, training, resources, support, and the freedom to establish their local brand.\
Focus on exemplary services and customer-centric business is Regrob's hallmark.